Information Overload Day

Every day, information overload threatens to ruin your career. 33 percent felt they were suffering from poor health due to information overload. 66 percent reported tension with their co-workers and management as well as reduced job satisfaction.

The term “information overload” was coined by Bertram Gross, the Professor of Political Science at Hunter College, in his 1964 work – The Managing of Organizations. However, it was popularized by Alvin Toffler, the American writer and futurist, in his book “Future Shock” in 1970.

Gross defined information overload as follows: “Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.”

Information Overload Day was first celebrated in the year 2007. The Information Overload Research Group (IORG) created this awareness Day. They have created this day to call attention to the never-ending fire hose of data that threatens each and every organization. The celebration of the Day raises awareness to look at what happens when employees and customers are overloaded with too much information.