Exposicion Rural Argentina or La Exposicion Rural
Exposicion Rural Argentina or La Exposicion Rural is held on July 21. This event in the third decade of the month July is annual. 
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The event is organised by The Argentine Rural Society (La Sociedad Rural Argentina) and both the Exhibition and the Society are known locally as La Rural.
The exhibition has taken place in the society's Santa Fe Avenue exhibition centre and fairground, each year in July since 1886.
The Society was founded on 10 July 1866 by Eduardo Olivera and José Martínez de Hoz with the motto 'To cultivate the soil is to serve the country', and was formerly known as 'El Solar de Palermo'.
Built in the 1870s, the Society's showground features a Belle Epoque stadium and a modern exhibition hall. During the rest of the year, the exhibition hall is used for other events including trade shows.
The Opera Pampa organises shows in the stadium, showcasing the history of Argentina with zamba dances and an asado in the dining rooms.
Today La Rural is the main center for fairs, congresses, conventions and events in Argentina and the leading company in the fair industry in Latin America.
Source: wikipedia.org | larural.com.ar
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