Friendship Day in Bolivia
Friendship Day in Bolivia is held on July 23. Día de la Amistad. This event in the third decade of the month July is annual. 
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Bolivia has its own Friendship Day, which is celebrated on July 23. Although the date originated in an advertising campaign by a greeting card company (Inspiración Cards), Bolivian citizens adopted the custom of exchanging cards to celebrate Friend's Day. Its antecedent is the World Friendship Crusade that was established in Paraguay on July 30, 1958.
The idea of Inspiración Cards was inspired by the initiative of the Argentine Enrique Ernesto Febbraro, after the arrival of man on the moon. Although with the advent of the Internet the printed postcard business has lost market share, every July 23 Bolivians enthusiastically maintain the tradition by sending virtual greeting cards through social networks.
Similar holidays and events, festivals and interesting facts
Bolivia's National Revolution Martyrs' Day on July 21
Simón Bolívar Day on July 24 (Ecuador, Venezuela, Colombia, and Bolivia);
Apostle Santiago Day on July 25
Santa Ana del Yacuma Day in Bolivia on July 26
World Day of Joy on August 1
Pachamama Raymi on August 1 (Quechuan in Ecuador and Peru);
Independence Day in Bolivia on August 6 (celebrates the independence of Bolivia from Spain in 1825)