International Community Manager Day

For some years now, the fourth Monday of January is celebrated in the world the International Day of the Community Manager, a profession that has been gaining great relevance in recent times in companies, especially due to the explosion of social networks.

The responsible or manager of internet communities, virtual, digital, or online (also used the English community manager or online community manager), is the one who acts as auditor of the brand in social media. It is a job position within social media marketing, and its function is to execute what social media managers plan. It fulfills a new role within marketing, Internet advertising and documentation, as it is an emerging profession, just like the records manager. This type of work arises from the need for companies to develop their image in the digital environment due to the growing boom of platforms such as social networks and the consolidation of the Internet as a means of information dissemination.