Kissing Day aims to make us appreciate a kiss in its own right. No conventions, no social norms, just a kiss. Across the globe we embrace the kiss by embracing someone else.
International Kissing Day or World Kiss Day continues to be celebrated on July 6. The idea behind the International Kissing Day is that many people may have forgotten the simple pleasures associated with kissing for kissing’s sake, as opposed to kissing as mere social formality or prelude to other activities. Kissing can be an enjoyable experience in and of itself. It is an expression and experience of intimacy.