News of bad customer service reaches more than twice as many ears as praise for a good service experience. Source: White House Office of Consumer Affairs. Almost 9 out of 10 U.S. consumers say they would pay more to ensure a superior customer experience.
78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Source: American Express Survey, 2011
A typical business hears from 4% of it’s dissatisfied customers. Source: “Understanding Customers” by Ruby Newell-Legner. 3 in 5 Americans (59%) would try a new brand or company for a better service experience.
In 2010, a company from Klaipeda was considering how to celebrate the anniversary of its foundation. A new idea was born – “Why not acknowledge our clients? After all, clients are the foundation of every business.”
After much discussion they realized that there was no specific day dedicated to clients. So, they decided to create one! The goal behind the idea is to encourage companies to show more appreciation to their clients.
The first Client’s day greetings were sent on March 19, 2010 to various cities and countries around the world. It was reported by newspapers, a new domain - Clientsday.com - was created and the event was added to the Lithuanian open calendar.
In 2011, more international companies supported the idea by sharing their gratitude with clients.
In 2012, the celebration went viral and many more companies expressed their thanks to clients; the idea also received support from newspapers and the Klaipeda Chamber of Commerce (Actually, Boss’s day was first registered at the US Chamber of Commerce).
In 2013, Client‘s day was widely accepted and celebrated in Lithuania by huge companies such as Akropolis and Bite. Following fact was recorded by international association.
The world’s only informal holiday created especially for clients. Representatives of various organizations take advantage of the holiday as an opportunity to offer thanks and congratulations to: customers of products and services; visitors to shopping centers and shops; e-commerce website visitors; partners.
The purpose of this holiday is to provide an opportunity for companies and entrepreneurs to remember, congratulate and express appreciation to their customers. The main attribute of the holiday – attention to the client, shared in different ways.