Better Business Communication Day

Business revolves around successful communication, be it non-verbal, verbal, written, analogue or digital. Managers, leaders and salespeople all need to be skilled communicators in order to perform their roles effectively.

The seven C's of communication is a list of principles for written and spoken communications to ensure that they are effective. The seven C's are: clear, correct, complete, concrete, concise, considered and courteous.

Good communication in business is vital to establishing relationships, influencing negotiations, successful selling, delivering presentations, problem solving and many other aspects of a manager's or salesperson's role. Whilst effective and practical training is an invaluable aid to improving business communication skills, the best communicators exhibit certain characteristics which enable them to hone and maximise their abilities. By adopting these traits, anyone should be able to communicate more confidently and effectively.