Buy Nothing Day

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, Buy Nothing Day is held on the Friday after U.S. Thanksgiving, concurrent to Black Friday (on Friday). Buy Nothing Day was founded in Vancouver by artist Ted Dave and subsequently promoted by Adbusters magazine, based in Canada.

Since the early 1990s, Buy Nothing Day has inspired worldwide personal and collective action against consumerism. Buy Nothing Day isn’t just about changing your habits for one day it is about rediscovering what it means to live freely.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of over-consumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, some advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway and Sweden, includes more than 65 nations.

Source: wikipedia.org | adbusters.org

In 2026 Buy Nothing Day in USA falls on November 27.